Company & Challenge
kaufDA is “the star amongst location based services in Germany”, according to ‘W&V.’ kaufDA offers users online leaflets on a daily basis to inform consumers about the latest shopping offers and the opening hours of various major retailers in their city. This wealth of information can be found easily at the click of a button, with users able to browse through and compare numerous local advertising-flyers.
In just two years, German consumers have used kaufDA to actively open over 200 million digital leaflet pages, with kaufDA continuously providing the latest information on over 200,000 retail outlets in Germany. kaufDA reaches 12 million unique visitors each month. Expert blog techcrunch.com calls kaufDA “one of Germany’s leading promotion search sites.”
Implementation of six different location based junaio channels for kaufDa (Supermarkets, Home & Health, Leisure & Hobby, Fast Food, Services and Shopping). When opened the channel shows stores around you. Every channel shows information like address opening hours with a single click on one of the POI’s around you. Many stores also have special offers shown with a little red band on the POI icon. When clicking on the “open website” button you can see a flysheet of the store with actual offers.
kaufDa uses the junaio channels as a tool to extend their reach. The channel combines the great content around you provided by KaufDa with a great and innovative AR user experience. Furthermore the channels are extremely easy and fast to use and provide added value for junaio.