Company & Challenge
eBay classifieds (Kleinanzeigen) is a division of eBay and the world wide leader for classified ads owning dominant share of the American market. The aim and challenge in this case was to extend their mobile presence.
After opening the junaio channel the user sees local bargains in his sorroundings in the live view. It is possible to get an item description, price and seller contact data on a single click.As an additional feature we added keyword filtering that users can choose the listings they want to see.
The eBay classifieds channel turned out to be an easy to use solution for customers that want to find local eBay offers around them. The channel also helped to expand the mobile presence for eBay classifieds and we experienced a great user acceptance and high usage rates. This also opened a door to eBay for possible further cooperations.