Company & Challenge
Absolut Vodka is a brand of vodka, produced near Åhus, Skåne, in southern Sweden. ABSOLUT GLIMMER is a new limited edition bottle released Dec 2010. ABSOLUT wanted a marketing campaign that was also exclusive and limited. The challenge was to create a unique experience where readers can unveil the ABSOLUT GLIMMER Limited Edition by just holding their phones on the print ad.
Working with TBWA of Spain, we launched a teaser campaign on magazines with the bottle covered. Only those who had an iPhone with junaio could convert this covered bottle into an exceptional moment discovering with their own hands and see the new ABSOLUT LIMITED EDITION for the first time.
The campaign was as exclusive as the bottle.
The campaign was a great marketing tool to involve and reward the customers for their curiosity.