Press Release

metaio adds new look, new feel, new API to junaio, the most advanced mobile Augmented Reality browser

Mobile Browsing gets closer to reality with junaio 4.0

Watch the video at: http://youtu.be/tkcHs_LIGvo

MUNICH / SAN FRANCISCO, June 20, 2012 - metaio, the worldwide leader in Augmented Reality (AR) software, today announced the release of the latest update to junaio, the most advanced AR Browser and open development platform, available immediately for download on iOS and Android mobile devices. With a brand new user interface and experience, this version of junaio is an AR browser that no one has ever seen before, driven by amazing content, incredible interactions and a tool that allows anyone to produce their own experiences.

From a new open API (lowering the barrier for developers by using HTML5 and JavaScript for creation of AR experiences to a brand-new intuitve user interface, the new junaio takes mobile augmented reality experiences to a whole new level. With thousands of content channels from developers, designers and popular brands, the camera of the smartphone releases the vastness of the internet into the real world.

Augmented Reality apps in the past have been clunky, unintuitive and almost impossible to navigate. The new junaio brings a fresh start to mobile AR, with a seamless swipe transition between the different features. As soon as users load the application, they will be greeted with a friendly and quick tutorial, after which they will be transported instantly to smart GPS AR content, immediately displaying information based on their location. From that screen users need only to swipe to access the QR code scanner, a list of new and popular content channels, or even a visual search engine that will take the user directly to the AR content without ever leaving the screen.

"This is junaio at its best. It's never been easier to find fresh, relevant content in the world around you," said Daniel Gelder, VP Commercial & Consumer Platform Strategy. "This is a huge step for mobile Augmented Reality to have an application that practically anyone can use for the first time."

With over 10000 active developers, junaio is one of the most successful open development platforms for mobile AR. metaio has added HTML5 and JavaScript support that will allow developers, agencies and brands to deploy games and other experiences that interact and respond to elements in the real world.

For over a year, junaio has already provided smartphone users the ability to scan QR codes, navigate indoor and outdoor environments and discover augmented content in images and print, with experiences from content from popular services and brands like 3M, eBay Classifieds, Toyota, Valpak, Foursquare, Eventbrite, Twitter, Instagram, and Wikipedia.

"Mobile users should be able to browse life like the web," said Trak Lord, head of US Marketing & Media Relations for metaio. "This latest version of junaio is the first major step to making that a reality."

GPS, image recognition, visual search and other AR features can be found in a variety of apps, but junaio is the only one that combines them all in a single, free application. With a clean new look and technology that will empower the next generation of mobile interactions, junaio is the mobile companion for an Augmented World.

The newest version of junaio is available for free in the Apple App Store and Google Play - download today!

See the new junaio in action & watch the video at: http://youtu.be/tkcHs_LIGvo

###

About junaio

junaio is metaio's mobile Augmented Reality platform that allows users and developers the ability to create content channels in the real world. Users can flip through channels like entertainment, nightlife, travel and many others and see information digitally displayed around by simply pointing their phone. With junaio's open API, developers can create state of the art Augmented Reality applications. junaio is available as a version for the iPhone and for Android. The Android version includes natural feature tracking which allows image recognition and thus totally new fields of applications, especially in the consumer market.  For more information, please visit: http://www.junaio.com.

About metaio

As the world-wide leader in Augmented Reality technology, metaio develops software products for visual interactive solutions between the real and the virtual world. Based on the software platform Unifeye, 3D-animations can be integrated seamlessly into live-video streams respectively into pictures of the user's real environment. Founded in February 2003, metaio currently employs 70+ people at two different locations. The company is headquartered in Munich with the subsidiary metaio Inc. located in San Francisco USA. metaio has been working with more than 450 renowned customers from different industries and geographical locations. Among them: BMW, Daimler, Siemens, Toyota, Peugeot, EADS, Bertelsmann, KUKA, LEGO, MINI, Popular Science, Focus Features and Volkswagen.