junaio and Augmented Reality to Revolutionize Print Advertising
Munich, Germany, November 15, 2010 - Sausalitos together with Coke Zero of Germany just launched their Augmented Reality campaign on junaio this week. Traditional advertising is losing traction and people often pay little attention to commercial messages found in newspapers and magazines. Now, the much talked about Augmented Reality (AR) technology as available within the smartphone AR browser junaio may change all that. junaio's highly sophisticated image recognition and object tracking capabilities make it possible to recognize a print ad and call up additional digital content to delight the viewer and draw renewed attention to a sponsor's message.
Please find a video about the Augmented Reality ad here: http://www.youtube.com/watch?v=BTeJW3IDrI0
Until now smartphone users can check out distance and directions to the nearest Sausalitos bar and restaurant location and get relevant information as to Happy Hour times and specials offered with the "SAUSALITOS FINDER" channel within junaio, What's new and more, the SAUSALITOS MAG now features an ad, which when viewed through the "SAUSALITOS MAG" channel on junaio will provide an animation and a coupon for a free Coke Zero at any Sausalitos. Through the integration of classic print ads with virtual digital content, Sausalitos aims to provide not only informational content but also emotionally enhanced experiences and special offers leading to increased customer frequency in their establishments.
The technology behind it
junaio is capable of recognizing images as seen through the camera. This works not only on print ads, but also on billboards, product packaging, flyers, coupons or any other predetermined image. Once recognized junaio will fetch via Internet any available multimedia content and overlay it dynamically onto the camera view. Not only will junaio recognize an object on the image, but is then capable of virtually "gluing" for example a 3D model onto the object in the right proportion and scale. As you move the camera, so the 3D model will follow accordingly. Of course other types of digital augmentation may be triggered by the ad as well, such as an engaging game, an opportunity to integrate response elements like coupons or any other interactive exchange with the viewer. Mobile AR technology allows combining different media, making the borders between print and digital become permeable, just like it is already on the Internet.
As the world-wide leader in Augmented Reality technology, metaio develops software products for visual interactive solutions between the real and the virtual world. Based on the software platform Unifeye, 3D-animations can be integrated seamlessly into live-video streams respectively into pictures of the user's real environment. Founded in February 2003, metaio currently employs 70+ people at two different locations. The company is headquartered in Munich with the subsidiary metaio Inc. located in San Francisco USA. metaio has been working with more than 450 renowned customers from different industries and geographical locations. Among them: BMW, Daimler, Siemens, Toyota, Peugeot, EADS, Bertelsmann, KUKA, LEGO, MINI, Popular Science, Focus Features and Volkswagen.
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