junaio and Augmented Reality add Multimedia Excitement to Print Publishing
San Francisco, California, November 24, 2010 - Independent of each other, two US publishers and one notable ad sponsor just launched their Augmented Reality campaign on junaio this week: Connecticut Magazine, amNewYork and the GSM Association, organizers of the Mobile World Congress. Anybody with a smartphone and the free junaio AR browser can point the camera at these publications and enjoy the additional content. amNewYork presents readers with enriched editorials, such as flying balloons and the solution to a crossword puzzle. Connecticut Magazine reminds viewers of the coming holiday season with dropping snowflakes and a cocktail glass freezing over. But inside, Connecticut Magazine also brings several ads to life, showing recipes and videos. And GSM is placing an AR enhanced ad in a whole range of popular publications like TIME Magazine, Fortune, WSJ and others.
While traditional advertising is losing traction and people often pay little attention to commercial messages found in newspapers and magazines, junaio's highly sophisticated image recognition and object tracking capabilities make it possible to recognize a print ad and call up additional digital content to delight the viewer and draw renewed attention to a sponsor's message. These could display further product details, display a dynamic 3D moveable model, offer a coupon or trigger a game. The same principle of course can also be used to delight readers with enhanced editorial content. The multimedia power of the Internet can now be extended to print publications and offer completely new opportunities for both editorial staff and commercial brands to communicate more effectively with their audiences.
CEO John Paton of Journal Register has this to say: "Augmented reality technology provides Journal Register Company another way to leverage the power of our brands and engage our readers and advertisers as part of our Company's Digital First model. Connecticut Magazine's readers will see -- both from our editorial offerings and through our advertising partners - how Augmented Reality adds new dimensions to what they are reading. The Company sees potential with this technology beyond the printed page that ties to advertising and editorial content and the December edition of Connecticut Magazine is the beginning of realizing those opportunities."
amNewYork, Manhattan's most distributed daily newspaper, is becoming the first U.S. newspaper to present its readers with an Augmented Reality feature that will breathe life into its Thanksgiving eve paper. Through partnership with junaio, the world's most advanced mobile Augmented Reality browser, amNewYork further bridges the gap between print and digital. On Wednesday November 24th, amNewYork will animate parts of the paper with 3D experiences. Readers can watch the Macy's Thanksgiving Day balloons float from the pages of the paper and check out who's invading Gotham.
"Our savvy young audience is hungry for cutting-edge, interactive and mobile technology to become extensions of our ever growing brand," said Paul Turcotte, Publisher of amNewYork. "This partnership with junaio is an example of how traditional print media will continue to be a point of entry for consumers to interact in digital formats. We look forward to exploring additional opportunities that will augment our readers' interaction with the paper."
The GSM Association represents the interests of the worldwide mobile communications industry. It is also the organizer of the Mobile World Congress in Barcelona in February of 2011. GSMA launched App Planet to focus on the explosive growth in the mobile apps market while fostering direct communication between developers and platform owners. To advertise App Planet and the Mobile World Congress, GSMA places AR enhanced ads in key publications like TIME Magazine, Fortune, WSJ, The International Herald Tribune, Telecom2.0, Vanilla Plus, Wireless Week and others. When viewed through junaio the ad will trigger a 3D App Planet circled by satellites, which can be clicked to display further information about the conference's scope and themes.
"As the global trade organization for the mobile communications industry, the GSMA seeks out cutting-edge mobile technologies to promote our events and initiatives", says Dave Bailey, Global Director of Marketing at GSMA. "With junaio's Augmented Reality solution, we have found a new and innovative way to engage with our customers about Mobile World Congress and App Planet."
junaio is metaio's mobile Augmented Reality platform that allows users and developers the ability to create content channels in the real world. Users can flip through channels like entertainment, nightlife, travel and many others and see information digitally displayed around by simply pointing their phone. With junaio's open API, developers can create state of the art Augmented Reality applications. junaio is available as a version for the iPhone and for Android. The Android version includes natural feature tracking which allows image recognition and thus totally new fields of applications, especially in the consumer market. For more information, please visit: http://www.junaio.com.
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